Initiator of Nutritional Paradox & CEO and Co-founder of WhatIF Foods
After two decades working for some of the biggest names in the agriculture and food industry and a successful entrepreneurial career as the founder of one of the leading food ingredients businesses in Asia, Chris initiated the Nutritional Paradox which aims to bring people from all walks of life to resolve the quadruple burden of hunger, obesity, micronutrient deficiencies and the destruction of our planet caused by the current food system.
Inspired to alleviate sustainably the Nutritional Paradox, WhatIf Foods was born, using science, technology, consumer insights and climate change resilient Future Fit Crops that grow economically on marginalized, degraded arable land to innovate familiar comfort foods.
Enthusiastically, Chris brings fair and inclusive business strategies, sciences, and remarkable people together to create nutritious products for a profoundly healthier planet, humanity and economy.
Tasty foods that nourish people and the planet, that is what Chris calls 360° Sustenance.